RE:Media presenceI get your drift but it's too soon. Personally I think the cost of customer acquisition is too high at this point to make any real gains in the market. The other companies you mention have been in the media more for a number of reasons, some paid, some not.
I believe Aphria has developed a plan that when put into play, will address customer acquisition in a big way. Again, large scale advertising at this point would be throwing money to the wind.