How the Constellation Deal Went Down....If you listen to Bruce’s webinar with Alan Brochstein yesterday, Bruce explained it had nothing to do about the money. Negotiations went on with some intensity up until 11:55 pm last Friday. It was all about the culture and strategic fit between two great companies. (its at the 19 minute mark you can't make this stuff up).
In realty Richards Sands, Chairman of the Board of Constellation Brands, turns to his brother Rob Sands, acting President and Chief Executive Officer, and says, “They need us. We really don’t really need them. Get the warrants”.
Deal done.