RE:Wise words from the CEO of CannaRoyalty “One takeaway from this investment is how important brands are to the future of this sector ... Take Corona, for example. Do you know the farmers who grew the hops that went into the beer, or do you know ‘Corona’ – and the reliable [taste] you get each and every time you buy one [at home] or halfway across the world?” says Lustig.
“At earlier stages in the industry, I think investors were taken with the cultivation aspect. Canadian licensed producers were the ones receiving the capital and the interest. I think that now, with the Constellation Brands investment, it’s really going to be hammered home for investors how important brands are within the final product segment.”