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Data Communications Management Corp T.DCM

Alternate Symbol(s):  DCMDF

DATA Communications Management Corp. is a Canadian tech-enabled provider of print and digital solutions that help simplify complex marketing communications and operations workflow. The Company is engaged in delivering individualized services to its clients that simplify their communications, including customized printing, highly personalized marketing communications, campaign management, digital signage and digital asset management. The Company’s solutions include DCM Digital, Print & Communications Management, Marketing and Technology & Innovation. Its DCM Digital solutions include customer communications management, digital asset management, personalized video, location-specific marketing, multichannel marketing workflow management, and digital signage. It serves brands in various vertical markets, including financial services, retail, emerging markets, healthcare and wellness, not-for-profit, energy, hospitality, lottery, government, and others.


TSX:DCM - Post by User

Comment by vicarioon Nov 16, 2017 12:22pm
226 Views
Post# 26977366

RE:Guidance revisions

RE:Guidance revisionsNo question.  I put this EXACT question and sequence to Mike Sifton and I'll paraphrase his response:

1) I've never been a fan of guidance.
2) We did it to help investors understand the changes we were implementing.
3) We have clearly done a poor job on this (as an aside most managers aren't this brutally honest when they eff up... the fact he's said this first and provided reasons later as opposed to answered my question immediately with excuses speaks volumes IMO)
4) We have anticipated improvements but have generally all taken longer than originally planned.
5) Onboarding new biz has been painfully slow and erosion of legacy biz more severe than anticipated.
6) I'd be happy to abandon guidance.
7) New FI client will go a long way to stem bleed of legacy business.

I've spoken with an analyst and she says that they can't really abandon guidance as the optics of this are worse than having to keep lowering it.  I know both are bad but those were her comments.

While I will agree the credibility of the guidance is in question here I don't believe we as investors should be questioning their intent and honesty.  I could be wrong and fully admit that I have been wrong in the past and will be wrong again in the future but my sense is these guys are hard working, honest and are personally heavily invested in the success of this turnaround.  Good luck to us.
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