RE:RE:RE:good results; outlook positive.Why market the parent company? Its name is irrelevant. Ten Peaks owns all interest in the Swiss Water Decaffeinated Coffee Company. They obviously prefer that consumers know them simply as Swiss Water Decaf as that is how it is advertised by coffee shops or noted on the tins in retail stores. The Swiss Water process is also trademarked. Getting customers to buy your products based on trademark recognition is an important aspect of successful branding. The company has it right.