RE:RE:Biggest strategic mistake to date by any major playerYou're right, it goes beyone stupid. To think water, hydro, and the provincial tax rate is going to be the long term advantage is missing what is going to happen and IS happening outside of our borders. IF the ACB does not have a brand in the recreational market, it essentially has nothing separating it from every other player. Do you really think the the extremely small difference in production cost will be enough to make up for brand power... I absolutely don't. Perhaps you could point to some similar products to prove me wrong....By the way, what big brand alcohol player did Canopy just parnter with and why? Aurora will be quickly eaten up if they cant establish a brand. What do you think is going to happen as more markets in the us open up....We all know the US is going to follow suit here. There is too much money involved.