RE:RE:RE:Oh ya baby..........Yes, that is definitely true. No arguing early advantages for year 1 and maybe 2. BUT:
Aurora's "war" chest is a drop in the bucket when compared to neighbors to the south. Its war chest doesn't even match the advertising budgets of beer industry players (as one example). I'm guessing our new free trade agreement will have something to say about how this all plays out....
If Aurora doesn't have a brand....at the end of the short term it has nothing.
A-B, No. 1 in the U.S. beer market with nearly a 50% share, spent about $511 million on advertising last year, according to TNS Media Intelligence. That dwarfs the spending of either No. 2 SABMiller or No. 3 Molson Coors, which total about 30% of the market. But combined, their ad spending was about $422 million.