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GB Group Ord Shs GBGPF

GB Group plc is a United Kingdom-based company, which provides identity data intelligence products and services helping organizations recognize and verify all elements of an individual's identity at key interactions in their business processes. The Company's segments include location, identity and fraud. The location segment includes address lookup, verification and capture; e-mail validation; phone verification, and data maintenance services. The identity segment includes document verification, data verification and identity investigation services. Its identity verification solutions can be configured to carry out a wide range of functions, including know your customer checks, anti-money laundering checks, age verification checks and liveness detection. The fraud segment includes transaction fraud monitoring, combating origination fraud and in-life fraud investigation services. It provides artificial intelligence powered screening for automatic onboarding or referral of customers.


OTCPK:GBGPF - Post by User

Comment by puppitoon Nov 28, 2017 5:00pm
65 Views
Post# 27049356

RE:RE:Aurora's made biggest strategic mistake of all Players

RE:RE:Aurora's made biggest strategic mistake of all PlayersI agree with you to some extent with the point that initial sales will be large regardless...That is a simple economic supply and demand issue for sure.

But Aurora doesn't have anything to separate itself beyond year 1.  And it certainly isn't likely to get sales in Year 1 and 2 to justify its diluted and inflated share price.  It doesn't have a Brand.

Simple reality of importance of Brand:

Aurora's "war" chest is a drop in the bucket when compared to neighbors to the south.  Its war chest doesn't even match the advertising budgets of beer industry players (as one example).  I'm guessing our new free trade agreement will have something to say about how this all plays out....

If Aurora doesn't have a brand....at the end of the short term it has nothing. 


A-B, No. 1 in the U.S. beer market with nearly a 50% share, spent about $511 million on advertising last year, according to TNS Media Intelligence. That dwarfs the spending of either No. 2 SABMiller or No. 3 Molson Coors, which total about 30% of the market. But combined, their ad spending was about $422 million.

Cigarette and smokeless tobacco companies spend billions of dollars each year to market their products. In 2015, cigarette and smokeless tobacco companies spent $8.9 billion on advertising and promotional expenses in the United States alone.
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