D-BoxNFL Experience will open to the public in the mecca of Manhattan on Friday, one day after a grand opening that Commissioner Roger Goodell and assorted football celebrities and Hall of Famers will attend. The centerpiece certainly will be a 4D film that has Cirque du Soleil's touch -- artistically and in reality. It's Cirque du Soleil's first experiential venture.
Before watching the film in the Experience's Stadium, there's even a warning for people who are prone to motion sickness to beware, although the seats in the theatre are adjustable to limit the amount of jerking around a viewer takes. Doubt they have those out on the field for the players.