RE:Why the Buy when Insider SELLS!Both Cole and John started this company 5 years ago with their own money and gave up their previous lucrative vegetable and poinsettia business. They have close to 10 million shares each and are 1000 % begin this company. The 5 % cash allows them to eat Ravioli Cannelloni Prosciutto and Lasagna along with wine and cacciacavallo cheese. Also presents for wives kids and grandkids. Happy wife = Happy life