Hiku Brands Company Ltd. DJACF

RE:RE:Tokyo Smoke, Doja, Aphria...

[dela90]

Well said. There's a lot to be excited about. This week will be interesting. 

StockDocta wrote: Bought 14,000 shares at $0.88....sold it all at $1.13 and tried to buy back in at $0.88 again. Missed that boat and it took off to 1.40, then pulled back to around 1.10, started climbing, so I bought 9,000 shares at $1.45 and here we are today. Needless to say in 1 month it has gone up 200%...so I will try to keep my emotions in check with a response...because right now I am very emotionally invested as well as financially just because of how well it's done. 1. DOJA and Tokyo Smoke are not getting dropped. Hiku is the name of the brandhouse that holds DOJA, Tokyo Smoke, and Van der Pop (a female focused cannabis lifestyle brand). 2. The announcement of the merger plus the financing by Aphria put this company on the map....quite simply...APH doesn't waste money and they have one of the best management groups in the industry....the fact that Aph has backed them gives them instant credibility (if you were in doubt before). 3. Major milestones a) Sales license - keep an eye on BE...they were about a month ahead of DOJA...I was invested in both when both companies announced they had completed harvest and were applying for sales license...I would imagine that BE should get theirs first and DOJA after that. b) completion of Future Lab. They haven't actually done any formal announcement about this specifically, but in a previous news release they mention that it should be completed around Q2 2018....at that point I didn't even realize they had money for it...or that they had started...a good example of MGMT not just blatantly pumping their stock with Fluff NRs 4. This is pure speculation....but you can almost guarantee that they will announce a 100+K sqft expansion using some of the 31 million they will have in the bank after the merger is complete. The latest NR mentions that they will use money to increase capacity...but how much is anyones guess. Using the napkin math calc of $100/sqft they should be able to do 100K with 1/3rd of the cash they have. With 100K sqft...again napkin math...that's another 10,000 kg added capacity...to bring their total capacity to 15,000 kg from 5,000 kg. I would say that a 100K expansion is likely on the conservative end too, given how much cash they have...so it is not outside the realm of possibility that within 2 months they will announce they are at least tripling their capacity...all funded 5. More speculation here....but I predict APH buys DOJA within 18 months....let them get a few harvest, sales reports under their belt...see how the market reacts to their product...if it's good...buy them 6. I have no idea how to value Tokyo Smoke and Van der Pop in all of this....partially because they are both private companies and none of their sales/revenue information is available online. That being said, the LOI for the merger was to buy them for roughly 60 million shares at $1.35...so DOJA valued Tokyo Smoke at around 100 million at the time the merger was announced. Someone must have a pretty idea of their future worth (including everyone at Aphria). I'm waiting to see the definitive agreement to find if they are issuing less shares than previously announced considering the share price has gone up 200% since the annountcement....and now DOJA would be buying them for around 250 million at the current price....but that being said maybe the fact that Tokyo Smokes shares were not able to appreciate at the same time on account of them being a private company means a deal is a deal, since if they were public, their shares would also have gone up. 7. Van der Pop has had some decent exposure in the states and are a female focused retail brand. They have been featured in Forbes magazine, have a line of cannabis sold by WeedMD, and the founder, April Pride, seems to be a well respected young entrepreneur. I read an interesting point on why there could be so much value in Van der Pop....Women are responsible for roughly 85% of retail purchases year over year....it makes sense to create a brand for women if they are going to spend the most money on lifestyle related consumer goods. 8. Hiku has put proposals in to at least the Manitoba government (and likely BC aswell) to sell privately in brick and mortar retail outlets. And make no mistake...one day it will also be sold outside of the CCBO in Ontario...and also the SAQ in Quebec...just like how bars sell liquor. As well, just today there was an article about how Ontario is considering cannabis lounges for places people could consume. I would bet some money that Tokyo Smoke would be vying for the ability to get involved in that for sure. 9. If DOJA increases their production capacity to 15,000 kg, (which I'm banking to be on the low end) that alone justifies a market cap of between $300 - $400 mil ($1-$1.5 profit per gram x 20 PE ratio) and has nothing whatsoever to do with the value of Tokyo Smoke and Van der Pop 10. There is simply no other company out there who is ready to take advantage of the retail side of the sector...nor who seems to be as focused on brand building and recognition as much as Hiku...that side of the business has a lot of hidden value which we will be finding out about in the coming months/years and I am willing to hold my shares forever to find out what it is.