Lack of branding = advantageAn interesting read on how cannabis companies such as Aphria, Aurora etc which don't rely on celebrity endorsements, flashy marketing and the like might actually have a head up over products from Canopy.
Focusing instead on operational excellence, low production costs, channel development etc may be the winning formula in the Canadian marketplace which currently bans flashy packaging on products such as tobacco (and potentially, recreational MJ):
ca.finance.yahoo.com/news/1-canopy-growth-corp-biggest-220022635.html