Serious discussion about the prospect of AimiaI see AIM as a long investment... but i also see some really bumpy road.
I predict TD and Esso leaving the program which will have a devastating effect on price share.
I predict shifting to SMB partners that do not want to launch their own program and focussing on their referal offering for online retailers.
I predict AIM becoming an online travel agency with mixed cash and points offerings.
The challenges:
They need to stay away from the traop of charging too much and too high and need to stay competitive
They need to renew their technologys
They need to get rejuvenate their call centre staff of angry agressive 25 years bitter employees
They need to focus primarily Gen X and Xenials then get the Millenials markets share.
The good:
They have cash
They are refocussing on their core business
They have the motivations (it's do or die)
They have assets to get more cash in need (Aero Mexico)
Other businesses have done it... think Bell Canada in the late 1990 with their aquisitions and early 2000's with their refocussing
The model would be scalable
The Bad:
They only have 2 years
They could be taken over
Member confidence is low
Investors confidence is low
The media has always hated on AIM
There is alot of competition
Thoughts?