lifestyle guru Kathy Ireland dives into hemp wellness Swimsuit icon, lifestyle guru Kathy Ireland dives into hemp wellness
Photo by Dixie Dixon www.dixiedixon.com | Courtesy of Kathy Ireland
Former supermodel Kathy Ireland, who created a multibillion-dollar lifestyle empire after soaring to fame in Sports Illustrated’s swimsuit editions in the 1980s, is dipping a professional toe into new waters: hemp-based products for the masses.
Ireland, whose “kathy ireland Worldwide” brand sells fashion, homewares, jewelry, pet products and garden furniture among other things in stores and at kathyireland.com, will release products developed by Canada’s “Isodiol”, a maker of pharmaceutical and wellness products, to create edibles and other products with cannabidiol, or CBD.
CBD is a substance found in both hemp and cannabis that doesn’t cause mood elevation and is considered a powerful anti-inflammatory, antispasmodic and anti-anxiety drug. Tetrahydrocannabinol, or THC, is the main active ingredient in cannabis that causes euphoria.
Ireland is the latest in a slew of high-profile personalities to dive into the CBD wellness industry, which seems poised to take off in 2018.
Actor Whoopi Goldberg and the Bay Area’s Maya Elisabeth (of Om Edibles) offer Whoopi & Maya soaks, balms and tinctures; Los Angeles’ Lord Jones cannabis products — whose CBD lotions are reportedly a favorite of Jessica Seinfeld, wife of comedian Jerry Seinfeld — have partnered with Icelandic avant-rock band Sigur Ros on Limited Edition All Natural Sigurberry CBD (and THC) Gumdrops; and Credo Beauty is soon to begin carrying Vertly CBD balms and lotions, created by former Town & Country and W magazine accessories editor Claudia Mata.
Isodiol, founded in Vancouver in 2009, calls itself a “bioactive phytoceutical innovator” and has a raft of companies under its umbrella, including Canna Ceuticals, a luxury CBD skincare line; Pot-O-Coffee, beverages with CBD; and Be Tru Organics, hemp oil sprays and creams.
Ireland’s new products are slated to hit stores sometime in 2018 and will include body balms, tinctures, personal care, and drinks, according to a news release issued by “Level Brands” — a licensing company working with Ireland.