RE:I agree, very unique form of financing
My understanding is they will be funding the entire development of the Bruner project through these Token (gold-backed) issuanes. Tokens will eventually trade using the Ethereum blockchain technology.
I have no interest in owning Tokens (or any crypto-currency for that matter), but I do find it interesting that this current placement will add over $6M cash to the balance sheet of a company with a market cap of $11M (Bruner project has an NPV of $86M).
Should be interesting to see how retail equity investors react when these Token offerings start to close.