Data Mining and Machine Learning(Guess the book and you win a free gummy bear)
"The ever growing mountain of data is increasingly viewed as a resource that can be mined for value - both now and in the future. Indeed that expectation on the part of investors is probably what gives data-intensive companies like Facebook such enormous valuations.
Machine Learning - a technique in which a computer churns through data and, in effect, writes its own program based on the statistical relationships it discovers - is one of the most effective means of extracting all that value"
Namaste is a Technology company gathering data, not only from it's own customers, but all of the customers of all of the partners that have supply and referral agreements with Namaste, both now and into the future. Those folks huddled around those computers might make you very rich.