First Mover AdvantageN already has a leg up by being able to sell medical as of Feb or March. If Bill C45 is delayed, in my view, this would just increase N’s first mover advantage as it could be an indirect way of promoting NamasteMD among users. The more users they sign up early, the greater the chance ordering through NamasteMD will be habit forming in terms of consumer behaviour before other companies can get to those users.