RE:New York TimesCompare the NYTimes strategy with the Toronto Star. When did you hear Boynton and Dimarchi comment on the importance of producing a world class newspaper. Tabloid content and lazy journalism for the most part. A focus on cost reduction, asset sales and marketing bafflegab are not the hallmarks of a successful media company. Boynton is singularly unqualified to be the publisher of the Toronto Star and Demarci was always way in over his head as CFO. That’s why things won’t get better until a change in ownership is initiated.
“We still regard advertising as an important revenue stream,” Mr. Thompson said, “but believe that our focus on establishing close and enduring relationships with paying, deeply engaged users, and the long-range revenues which flow from those relationships, is the best way of building a successful and sustainable news business.”