Things to consider...My personal opinion is that something big will be announced this week and this is why. Agree or disagree?
The news release is that Datametrex AI launches branding campaign we already new this was coming. Jeff talked about how they were filming commercials at the Cantech conference back on jan 31st.
The reason is simply you air commercials to create market awareness and attract new investors to help drive the stock price up.
The greater your stock price performs the greater chance you have of attracting new investors.
Now lets look at this as a regular investor would. You watch a commercial on TV ..you think to yourself hmmm that company sounds intersting let me look it up.
The first thing you do is look at news releases. Now personally if I wanted to attract new investors I would make sure that the first news release any new investor would see would be something extremly exciting. Why else would you want to promote your company and create awareness.
This was filmed at Cantech on Jan31... so personally I believe they held off starting their branding campaign to coincide with some significant news about the company.
I am not a marketing major but I have run many succesful businesses and this is what I would do.