Hiku Brands Company Ltd. DJACF

The Future Looks Bright

[dela90]

The Hiku team started this new year off right.

All I've seen so far are smart moves with a keen eye on the future.

Once we get our sales license we will be off to the races.

I'm confident that eventually ALL of the provinces will move towards allowing some kinds of retail distribution, as well as consumption in lounges that function like bars. Some provinces will be faster to allow this than others but Hiku will aggressively pursue expansion into every recreational market that opens up. The potential here with value-added products is massive. Van der Pop already has a few different lines of creams for women that relate to health and sexuality. The partnership with Vitalis is big. The market for extracts and value-added products will be bigger than people expect. As legalization becomes the new norm, people will be attracted to engaging retail environments that offer a wide range of products. Hiku stores will be able to meet that demand by stocking cannabis (where legally authorized to do so), clothing, smoking accesories, oils, creams, coffee, and so much more. The best part is they will own the entire value chain. The potential here still hasn't been fully appreciated by the market. Getting in below $3 is a solid long-term entry point. There is a lot of exuberance and enthusiasim in this sector and when we ran to $4.82 there wasn't a really good reason for it. The Hiku of today is a more serious company than the one that existed when news of the merger first came out. Within a year I expect Tokyo Smoke, DOJA, Van der Pop, and Maitri to be a lot more well known than they are now.

Volatility is to be expeted as we're still in a growth stage but things seem to be settling down as the market recognizes there is still a lot of untapped potential here - and legalization is fast approaching. The fact that there is consistent volume and strong support is a sign that there are many people who recognize the fact that this company has all the makings of a succesful company. Hang on to your shares. Hiku has been good to us and it will continue to be good to us. Patience is a virtue.