Cam Battley is right on
He is to be congratulated for having the stones to be the first leader out of the gate to point out the governmental hippocracy regarding the branding /packaging regulations. They (govt) have been sucking and blowing for decades over the same issues with tobacco and alcohol and are just playing it safe with an easier and more politically palatable transition to market. This will change in time, but to be sure, Cam is right in saying you can't have an objective of defeating the black market while putting up roadblocks in front of the legal vendors. Branding and packaging are critical elements of differentiation which exists in the black market as well, so it is not a level playing field. As the industry matures , this silly pot stigma will lessen. In the meantime the black market will have a huge advantage. Great strategy to eliminate them....duh.