Buzz Capital Inc V.BUZ.P

Why Every Tech Company Needs A Chief Evangelist!!

[juneau103]

GENE:TSV was IMH, they changed the name yesterday and added Gene Simmons into this ROLE!.....remember him, he took the Rolling Stone tongue to new hights....KISS!! Now read on.... Roles within Sales and Marketing has become much more complex amid the cacophony from social networks, the proliferations of mobile devices, and changing TV viewer habits. In fact, the positions merge further when you consider just how much content marketing now plays a part in the sales process, especially in light of the 'social selling' trends. To manage this, evangelism has to evolve beyond its current definition. An evangelist is a person who builds up support for a given technology, and then establishes it as a standard in the given industry. The title of Chief Evangelist has been around for a few years now in Silicon Valley, and the term evangelist itself conjures images of some feverish person on their TV soapbox. The most notable example is Guy Kawasaki, who was perhaps the first to coin the term itself when he spent his career at Apple