Engagement Labs ELBSF

RE:Proprietary 10-year Database of Offline Conversations

[upside80]

WatchLearnEarn wrote: Can anyone tell me more about this proprietary database? I looked for an Investor Presentation but didn't see one on the website.

Is this database "static" meaning they collected data in the past from a single 10yr date range (like 2006-2016) and now that's it? It doesn't update and could possibly get "stale" after a few years?

OR

Is the database "dynamic" such that the 10yr period continues to update with new data as it is collected and EL simply drops data older than 10yrs because it loses relevance? 

Thanks.

https://www.engagementlabs.com/press/new-study-finds-19-percent-sales-driven-consumer-conversations-taking-place-offline-online/

 

Methodology

The study looked at 170 consumer brands in the United States, linking weekly social media and offline word of mouth data with weekly brand sales data. The study then isolated a subset of 21 brands across multiple industry verticals, including Toshiba, Budweiser, Tylenol, and Neutrogena, and procured sales and media data which were incorporated into comprehensive marketing mix models that are predictive of sales. The social media was scraped from Twitter, blogs and forums using industry-standard key word searches and natural language processing. The offline conversation data came from an ongoing survey of representative consumers aged 13 to 69, surveyed online, who provided detailed information about their brand conversations on the day prior to the survey.