RE:RE:Acb is one the only companies that don’t have celebrity pepsThe government does not want to be seen blatantly promoting use of recreational marijuana and although this has bearish bearings on the sector, my take is that the gov't also would like to appeal to conservative senators. The main objective is to pass bill C45 and get the Royal Assent. Amendments and changes will slowly follow after legalization.
This part of the article is very telling that lobbying for amendments/changes will happen:
"Established companies will undoubtedly be trying to find ways to get around those rules as more and more celebrities link their names to Canadian pot. Members of The Tragically Hip have creative and shareholder ties to Up Cannabis, for example, and the Trailer Park Boys have inked a brand development deal with New Brunswick’s OrganiGram." I also wonder what is going to happen to Gene Simmons' relationship with V.Gene