RE:RE:RE:Johns PLan.....MD; I would agree the retail costs will be signficantly lower because of the B2B model. But with this model you are only as successful as the partner you pick or picks you. Obviously FIRE has hitched themselves to some pretty signficant wagons so they are 'somewhat' diverse.
The challenge with not being on the retail side is that is become difficult to get your name out there because you are the background player
Ex. The Keg Steakhouse - I like to eat there and have been for the last 20 years and yet I have no idea who supplies the steaks to the Keg.
Might be a remedial example but none-the-less, being a 'B2B supplier' has it's own unique marketing challenges and I am confidant JF has a plan to meet these challenges but at this point investors are hungry for big marketing publicity and big deals.
In general, uninformed retail investors are like sheep, they don't perform any real DD and run to the latest headline and have no real insight into what they are buying.
As ridiculous as this may be it creates a real problem for all investors; the investor pie is only so big and loose money flowing to headlines leaves others in the shadows - "out of sight, out of mind"