Canadian dairy cooperative Agropur’s igo brand has created what it claims are the world’s first crunchy yogurt bites.
The high-protein snacks are made using a technological process which can produce yogurt-based products through vacuum microwave dehydration.
Over the next few weeks, igo’s range of crunchy yogurt bites will be released exclusively in Quebec and Alberta at Couche-Tard and Circle K stores as part of a trial period, and will be sold in 35g packets.
Four flavours will be available in the range: Sour cream and green onion, cheddar, salted caramel and applewood smoked BBQ.
Michael Aucoin, president, Canada operations said: “igo crunchy bites contain everything these influential consumers are looking for: a dairy product with 10g of protein per portion that can be eaten on the go like chips.”
Martin Parent, general manager, yogurt at Agropur added: “Agropur is the first company to use this process to dehydrate yogurt while preserving its benefits. There are no similar products on the market, here or anywhere else.
“Reinventing the dairy experience is one of our organization’s priorities. We had an idea and we needed a unique technology to transform it into an opportunity.”
https://www.foodbev.com/news/agropurs-iogo-creates-worlds-first-crunchy-yogurt-bites/
IGO revolutionizes dairy once again with the launch of its first crunchy yogurt bites
IGO REVOLUTIONIZES DAIRY ONCE AGAIN
WITH THE LAUNCH OF ITS FIRST CRUNCHY YOGURT BITES
…
AN AGROPUR INNOVATION
St-Hubert, April 18, 2018 – Six years after its successful launch on the Canadian dairy market, igo is set to take the taste experience even further. The brand is proud to launch its first crunchy yogurt bites that can be eaten on the go.
Yogurt you can eat like chips
Snacking is extremely important to millennials, who seek healthy products to power them through their day. “igo’s crunchy bites contain everything these influential consumers are looking for: a dairy
product with 10g of protein per portion that can be eaten on the go like chips,” explains Michael Aucoin, CEO Canada of Agropur.
A world first igo
Crunchy bites are the result of a Canadian technological innovation unique in the world developed by a British Columbia-based company that makes it possible to produce yogurt-based products through vacuum microwave dehydration. “Agropur is the first company to use this process to dehydrate yogurt while preserving its benefits. There are no similar products on the market, here or anywhere else,” adds Martin Parent, General Manager, Yogurt at Agropur.
igo crunchy bites will be launched in two test markets—Quebec and Alberta—over the coming weeks. Available at Couche-Tard and Circle K locations, the product will be offered in 35g packaging in the following flavours: sour cream and green onion, cheddar, salted caramel and applewood smoked BBQ.
The project to transform yogurt into snack bites has been ongoing for two years. “Reinventing the dairy experience is one of our organization’s priorities,” explains Martin Parent, “We had an idea and we needed a unique technology to transform it into an opportunity,” he adds. Martin Parent has been supervising the evolution of the igo’s brand strategy since July 2014.
https://westerngrocer.com/iogo-revolutionizes-dairy-launch-first-crunchy-yogurt-bites/