RE:RE:RE:RE:YikesCouldn't have said it better.
I was worried that Mortgage streams would completely destroy any reason to do a capital stream but hopeful that it would help build the number of customers in terms of marketing streams.
Brad and Doug are the best management I've ever delt with as an investor and they also have a ton of skin in the game. The problem with the company is either a) the product they have provides no compelling reason for someone to sign up for it and/or b) the sales people are not doing a good enough job at selling the product. From my recollection looking at the page that displayed the sales peoples pictures didn't exactly have me excited at their ability to sell just from a how they present themselves on picture day perspective. Looking at their lack of growth in numbers quarter after quarter shows this is where the company needs to change.
The problem going forward is this underperforming sales staff need to basically sell way more mortgages to be able to get the leverage ratio up to a level where the capital streams were for ROI. This offering appears to be a better deal for the farmer but I'm not convinced this sales staff can gain the new customers. It seems like any growth in the past few years came from reselling to current customers. If before their target was $50 Million a year in capital deployed I fear they'll need $200-250 million a year now to grow at an acceptable rate.