ValueNamed companies like Hindustan Times are investing in betteru gives us good sign. Do i have to answer for any question here ?
My opinion is end of this week.
Lets wait and watch
OTTAWA, May 28, 2018 (GLOBE NEWSWIRE) -- betterU Education Corp. (TSX-V:BTRU) (FRANKFURT:5OGA), (the “Corporation” or “betterU”), is pleased to announce it has completed a $1,250,000 equity investment by HT Overseas Pte. Ltd., a wholly owned subsidiary of HT Media Limited, (“HT”) for the purchase of 1,623,376 common shares of the Corporation at $0.77 per share (the “Private Placement”). As previously announced on December 21, 2017, HT’s $10 million investment is provided to betterU in eight (8) tranches over two years, this being the 2nd tranche to be used exclusively to support betterU’s mass marketing efforts, visibility and learner attainment across India.
betterU has seen a significant spike in the visitors to www.betterU.in platform from several thousand to several hundred thousand first generated from the print campaigns launched back late February 2018 during the Prime Minister of Canada’s visit to India. betterU has continued to run campaigns driving awareness for their KG-12 programs, Skills Development programs and betterU brand development initiatives.
Visibility and consistency in messaging and exposure is critical for the development of betterU’s brand. Leveraging Hindustan Times’ investment, betterU will continue to drive market awareness to the breadth and depth of the educational and employment services it has available on its platform. “It is exciting to see our campaigns coming together and over the weeks and months to come, betterU will also be launching targeted campaigns focused on market conversion.” said Angela Lariviere, Chief Marketing Officer at betterU.
About HT and HT Group
HT Group has built a Pan India reach via its various print, radio and digital properties. The combined reach is an astonishing ~10% of Indian population. In print alone, HT Group’s Hindustan Times (English medium); Hindustan (Hindi medium), Mint (English Business daily) give a combined readership of over 29.9 million. This readership is multiplied significantly through HT’s radio channels (104 Fever and 107.2 Nasha) which have dedicated audience of over 21.7 million in Delhi, Kolkata, UP, Bangalore, Chennai, Hyderabad and the Indo Gangetic belt. This is further complemented by HT’s digital presence including hindustantimes.com; livehindustan.com; livehindustan.com; desimartini.com and shine.com.
Geographically, HT Group has the following reach:
- In West, HT is able to reach 7 million population in Mumbai through their highly recognised Brands in Print(HT/Mint), Radio(Fever/Nasha) & Digital.
- In North, HT Group’s mediums directly touch “8 out-of every 10” population in Delhi NCR. Print readership of around 4.3 million complemented by leading radio channels such as 104 Fever and 107.2 (giving an additional audience of 8.1 million) makes HT Group a clear leader in the Delhi NCR region.
Hindustan Times is an Indian English-language daily newspaper founded in 1924 and the flagship publication of HT Media. Hindustan Times is one of the largest newspapers in India, by circulation. According to the Audit Bureau of Circulations and it has a circulation of 1.16 million copies as of November 2015. HT is one of the top most widely read English newspaper in India. It is popular in North India, with simultaneous editions from New Delhi, Mumbai, Kolkata, Lucknow, Patna, Ranchi and Chandigarh.
Read more at https://www.stockhouse.com/news/press-releases/2018/05/28/betteru-completes-1-25-million-equity-investment-from-hindustan-times#89lkvdgIfQJxxKpO.99