GREY:IVITF - Post by User
Comment by
Cannabis49eron May 29, 2018 1:41pm
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Post# 28094640
RE:no celebrity sponsors allowed under c-45
RE:no celebrity sponsors allowed under c-45Gene Simmons is on the board and now recognized as the marketing guru of the company... he’s not a celebrity endorsement, he’s a stakeholder happens to be a celebrity. (I originally didn’t like the idea, i personally think he’s washed up, but) It actually shows the edge invictus has now for being savvy enough to foresee this and incorporating a celebrity into their brand as an insider and owner without worrying abt the red tape to come w these amendments that are sure to continue to accumulate and make things much more cumbersome to develop brand recognition. I have also read a lot lately about how most NEW mmj customers are males over 45 looking for alternative therapies for common ailments like pain and anxiety; which makes Gene Simmons a pretty good choice for that demographic- I imagine the same group (males +45) make up a large percentage the new mmj investors(Millenials too of course, who don’t care for GS but probably still recognize him). GS does offer credibility and visibility.