Margarita and T27 LineupIt's been several weeks since the Margarita release.
Since then they have got into several high end dispensaries including: 420 central, BARC collective, Showgrow and 10 Spot, and have done tastings at each. These are just the ones they have revealed to us. They also sponsored Curious Provisions, some hipster boombox shop.
It's been eerily quiet on the Rum/Whisky/Amaretto front. This despite several weeks passing by and Jeff communicating that not only the Rum, but a 3rd flavor is "well underway". I have a feeling the next NR could include 2 or 3 of the flavors released at once, and possibly even a new single serve offering out of nowhere. Pure speculation on my part of course, but we have been surprised with new products before with the CBD creamer.
I believe they are waiting for the whole T27 lineup to be ready before making a big push. This makes sense as it would be more efficient to market them all-together. In the meantime they have been posting some crisp photos on social media, including a photo feauturing Maya Hope Haider. She has a decent following on Instagram (193K) and works for Superlative. It's great to see Tinley continue to work with Superlative, check them out on Instagram if you want a preview of what Tinley's advertsing might looks like... brilliant, modern, trendy work.
Expect things to heat up once the products are ready. Expansion to Canada and Nevada via M&A will generate some hype. A co-packing deal with a "major alcohol company" will generate a lot of hype (CP hinted at this in the last Equity Guru article). Management knows the importance of first mover advantage, advertising and terretorial expansion. Remember we are sitting on 8+ million in cash. Hang in there folks, we are overdue for news.