Deloitte Marijuana industry survey OTTAWA -- Canadians who currently use cannabis expect to buy nearly two-thirds of their pot from legal retailers once recreational marijuana becomes legal in Canada, a new survey suggests.
Moreover, respondents to the survey say they expect to buy cannabis more often and are prepared to pay more for the legal product, generating up to $4.34 billion in total sales next year.
"I'm stunned at the size of the market," said Paul Taylor, chief investment officer, asset allocation, at BMO Global Asset Management, in an interview with BNN Bloomberg Tuesday.
It was commissioned by accounting giant Deloitte, which provides audit, consulting, financial advisory, risk management and tax services for its clients.
Based on the survey, Deloitte says the current average price for illegal cannabis is $8.24 per gram. Respondents said they're willing to pay a bit more -- an average of $8.98 per gram -- for legal weed.