Leadership. I know I've talked about this before...but I'm just consistently blown away by how this company leads. Eating the excise tax I think is a great long term strategic move and once again just the right thing to do for medical patients. Shame on the Feds for not recognizing this and kudos to WEED for leading and doing what the Feds should be doing in the first place.
And starting clinical trials for insomnia is another great first mover advantage. I'm in my late 40s and every person my age seems to be having more and more trouble sleeping as they get older. This should be a massive market and is the primary reason I take cannabis.