RE:AC flights surprisingly empty
I agree with you AC founded Aeroplan 1984 . AC spun off Aeroplan for the much needed cash to exit Bankruptcy in 2002. Even though Aimia owns Aeroplan , AC has maintained a tight control of Aeroplan through the CPSA(Agreement with AC). My thought is for AC to give up a trademark like Aeroplan is like McDonalds giving up the Golden Arches. Copied and Pasted:Aeroplan is a coalition loyalty program[1] owned by Aimia, a global loyalty management company. The Aeroplan program was created in July 1984 by Air Canada as an incentive program for its frequent flyer customers. In 2002 it was spun off as a separate corporate entity and eventually sold to Aimia. On May 11 2017, Air Canada announced it plans to launch a new loyalty program to replace the Aeroplan program in 2020.[2] There are approximately 5 million active members in the program.[3]