Classic Bruce LintonLinton said the company has intentionally not been profitable, moving to invest in its platform rather than "robbing the future" of profitability. "Anybody who sold today, I would love to hear from them at the end of Q4, calendar year, and see how they're feeling at that time," he said ....................................................................................... Us longs took a hair cut today.....an expensive one.........admittedly it was not a good quarterly report (no harm in admitting it)........on the surface. But here is the thing........any MJ company that has been making a profit or even more accurate, not running up strategic losses in this period of massive, unbridled growth is doing their shareholders a disservice. Canopy has massive costs leading up to legalization.......like opening at least 18 retail stores and ramping up to 5 million+ square feet of production along with expanding globally wherever the legal market brings them. Why do you think that Canopy has 18 retail stores(so far) and Aurora and Aphria hve none? Let me tell you why........Aphria has been too busy trying to be a low cost producer, turning a profit instead of expanding like Canopy to be a market leader. Aurora has been too busy spending a dollar to buy a dime to steal a quote. Even after their 4.5 billion dollar wreckless spending spree Aurora pales in comparison to Canopy. The only measure Aurora is beating Canopy in is share count(they are close to 1 billion shares after their last aquisition). Canopy has been expanding in a strategic, cost effective manner nearly executing to perfection. This is why Canopy has an agreement with every province that has declared to go along with their 18 retail stores. Aurora and Aphria have nothing in terms of provincial deals compared to canopy. It is so bad for Aphria and Aurora right now because they have to choose where to make a dollar and where to lose a dollar because they don't have the inventory to meet their domestic and foreign obligations. So every dollar sold in any other country is one less dollar they will sell when Rec starts in Canada. I want you to mark this post and look back at it in a year. At that time, Canopy's share price will (amazon) amaze you, Aurora will be in trouble financially or might even be out of business and Aphria will be an average MJ company......book it. I have added substantially to my Canopy holdings during this downturn. I am way over weighted in this company right now and I have never been more confident than I am right now. Good luck to all the longs.................Oh and one more thing mmreda and Yoda... are complete morons with no concept of this industry. They are liars and are trying to instill fear in the inexperienced investor. They are complete douche bags.