RE:Cash To Invest... But Is it Just Gambling At This Point?Branding will be absolutely everything. If you look at the words "Stella Artois", they are just obscure French/Belgian words, but the connotation you get is a nice lager. Why? Because of great advertising. "Corona" is another example of effective advertising and distribution networks. There's Corona nights at The Keg, $5 Corona nights at BP, or how about the fact it was mentioned in
The Fast and The Furious? What we're waiting for is not the name, "Symbl", which is actually great in its uniqueness by the way. What we are waiting for is how they build the brand around that.
Once they hardwire themselves into the distribution networks and establish themselves as top quality producers to the larger cannabis community through their offerings, they'll build out to meet demand. They've already stated as much.
Having product on the shelves in mass quantity off the hop definitely is winning the stock market game currently. Emblem is going for being a premium producer. If they get into the OCS they'll certainly establish an Ontario presence.
They've put together a varied business. Pharma with plans to distribute throughout Canada, Germany and eventually the U.K. Novel products through partnerships and joint ventures.
Looking at other companies in similar positions, the competition are overvalued. Emblem, meanwhile, well their market cap is appropriately valued. It's a gift/joke. They're rushing to build networks of distribution, and varied offerings.
I'm comfortable being ahead of the market. It pays off better.