RE:RE:Another brand will announced shortly!I'm on the same page as you. As someone who works in marketing I understand the time it takes to build up a brand, given we are 3 months away this is alarming as an investor. As a consumer (25m) I see Tweed everywhere I go, concerts/music festivals, food festivals across the country - they are losing money on these activities but are growing a strong brand following in the process.
Solei's branding is non existant right now.
Their official website even links to the wrong IG account
https://www.solei.ca/
I am their target audience but if I were not an investor in them I would never have heard of "Solei"
Comapred to Canopy's arsenal of brands - Maitri, Vanderpo, Tokyo Smoke, Tweed, ect
https://www.instagram.com/tokyosmoke/
https://instagram.com/staymaitri
https://www.instagram.com/vanderpop/
The dilema is that there arent that many prospective brands that will benefit Aphria via a buyout. I have a huge position in Delta9 and would love for them to be boughtout, but the brand is mediocre and limited to Manitoba.
Scabandari wrote: I'm a big Aphria supporter but I thought the Solei brand was a dud. Looks like it's marketed towards the 50-60 year old crowd but it's the 20-30 year olds that want to rip bong hits. I think that's where the money is.