If we take the Microsoft approach...
...of buying out all the competition, which Canopy has the backing to do so and which they will do now while its cheap, then little guys are a non issue. However, i read on Financial Post that Canadian cannabis companies main problem will be creating recognizable brands. I really do agree with that, Canopy's domination will require that it has universally accepted brands but that will be hard to accomplish because weed users are almost akin to craft beer drinkers in their particularity/fussiness. What we need to know is the demographics of weed users. Not so much presently but for the future. I dont anticipate future/untapped rec market to be too fussy in what they smoke as long as it (weed) does what it says it does. So in that case market share will simply be a matter of being wherever buyers are located... Here in Canada we have Tim Hortons (most popular coffee/donut shop in Canada) on every street corner.. It is at least 2 locations per square kilometer, up to 4 in metropolitan areas. In that case they are just doing the same thing, having presence everywhere customers are. So, anticipating demand of "micro markets" and regions and setting up storefronts accordingly is key i believe. Can anyone expound on this?