RE:Points expiry policyYes, good idea.
Perhaps Aeroplan can have an annual membership fee...just like Amazon Prime does.
Also, there are further cross-marketing opportunities with Amazon.
For example, maybe Aeroplan members can receive a discounted membership rate with Amazon Prime...and...Amazon Prime members would receive a discounted membership rate with Aeroplan.
TickBomb wrote: Is a red herring. If people stop using their account after 1-2 years, there is a low probability they will use them in the future, hence de facto expired. It doesn't matter if a computer keeps tracking those points, they become ghost points. What matters here is the steady state cash flow and the protection of the float.
IMO what should happen is after 1 year the company should be able to apply a marginal admin/IT cost associated with keeping that account active and remove points at that cost. That is reasonable.