54568546846357 wrote: And to clarify, AP has not announced that they would buy aircrafts or start a airline. They will simply pre purchase seats on a aircraft operated but the airline and re-sell these seat to their members for point redemption and/or revenue.
Next step should be to setup their own lounges in YUL, YVR and YYZ. Charge a token amount of pts for member or even free with Aeroplan credit card. Comfy seats, clean washrooms, free wifi, and free coffee is all that they need to give their members to beat the shitty status quo airport's offers now a days. Add premium services like alcohol and food for revenue/pts to offset some of the costs and you have a great way to increase brand awarness, reduce churn, and increase membership.
TickBomb wrote: I hate semantics, but "An airline is a company that provides air transport services for traveling passengers and freight.... Airline services can be categorized as being intercontinental, domestic, regional, or international, and may be operated as scheduled services or charters." - airline Wikipedia. So if you buy one aircraft and fly customers around, then technically you're an airline. But who cares what you call it and who cares what Richard Branson said years ago. He isn't even in the business anymore. Take a more recent perspective: https://www.cnbc.com/video/2017/02/27/warren-buffett-i-like-airlines-because-they-just-got-a-bad-century-out-of-the-way.html
And to clarify, AP has not announced that they would buy aircrafts or start a airline. They will simply pre purchase seats on a aircraft operated but the airline and re-sell these seat to their members for point redemption and/or revenue.
Next step should be to setup their own lounges in YUL, YVR and YYZ. Charge a token amount of pts for member or even free with Aeroplan credit card. Comfy seats, clean washrooms, free wifi, and free coffee is all that they need to give their members to beat the shitty status quo airport's offers now a days. Add premium services like alcohol and food for revenue/pts to offset some of the costs and you have a great way to increase brand awarness, reduce churn, and increase membership.