Aimia To Pi$$ on Air Canada's Short Fuse...Buys Time Aimia needs to pi$$ on Air Canada's short fuse, put out the fire, and buy some time to negotiate a deal that is truly win/win/win for everybody.
Air Canada is only expected to make a decision about its new internal loyalty program at the end of 2018.
Air Canada's offer with a short fuse is typically called a "Bully Offer".
There is time to negotiate.
In these negotiations…silence from Aimia to Air Canada would be golden…or rather…AeroGold.
Suggestion from another Bullboard user:
"Another interesting option IMO would be to set up a joint venture between AC and AIM containing Aeroplan assets and liabilities. AC would contribute a cash infusion, obtain majority control (ie 51%), Aimia would continue to manage the program and they could even negotiate a gradual buyout over time contingent on reaching financial targets."
Yes, this is a good idea!
Under this scenario, both Aimia and Air Canada could grow Aeroplan 2.0 into a global brand with a membership base of 10X to 100X what it is now.
We live in a global business world...Aimia and Air Canada should conduct themselves accordingly.
Think BIG and become the size of Apple, Google, Facebook, Amazon etc.