Aimia/Aeroplan: Patience Needed - Explore All Options There are numerous options for Aimia/Aeroplan that have been floated.
The offer from Air Canada with a short fuse is typically called a "Bully Offer".
Aimia/Aeroplan needs to piss on the offer from Air Canada (literally) to extinguish the fuse.
Then, Aimia/Aeroplan can conduct proper process of exploring/evaluating various alternatives.
Air Canada is not expected to make a decision about its new loyalty program until the end of 2018.
There is ample time for Aimia/Aeroplan to fully explore these other options.
As a duty to its shareholders, the Aimia/Aeroplan Board of Directors should exercise patience before accepting any offers.