Aeroplan 2.0 - The Disruption of Loyalty Programs - Amazon re-invented bookstores, then retailing, and disrupted Sears etc.
- Apple re-invented the smartphone and disrupted Blackberry.
- Tesla is re-inventing the automobile with the electric car and is disrupting the autombile and oil industry.
- Netflix re-invented the DVD rental model and disrupted Blockbuster.
- Uber/Lyft are re-inventing mobility transportation and are disrupting the taxi industry.
- AirBnB is re-inventing the bed and breakfast industry and has disrupted the travel accommodations industry.
- Etc.
For Aimia to prosper, a sentence needs to be added on how Aeroplan 2.0 will re-invent loyalty programs and disrupt the loyalty management industry.
If Aimia/Aeroplan merely scambles to replace Air Canada with substitute partners, it will merely be a "me too" loyalty program with some appeal in a crowded and competitive loyalty program industry.
Aeroplan 2.0 needs to have a much bigger vision than any other loyalty program in existence today.
And…that is the plan for the future with Aeroplan 2.0