Don't get shaken outThere is zero logic in what is going on here. This is a well-run consumer defensive food company with stable earnings that has made some minor slip-ups.
This is not a dying industry. People said the same thing about Krispy Kreme when the stock was at USD 3.00. They said people want to be healthier and will stop eating donuts etc. A load of BS that turned out to be. KKD eventually got bought out at USD 20.00.
Don't be disillusioned that everyone is on a health kick. People still love unhealthy food. A new Johnny Rockets just opened here in Cruelty Free Vegan Vancouver. They keep opening up new A&Ws all the time.
Thus, this is not the end of breaded fish sticks. The little one-year old twin girls next door are happy, hungry consumers. HLF will be branching out into healthier alternatives.
Long and strong. Good luck.