No Life Line for the Competition
When the supply shortages occur to the competitors of Aphria, Neufeld will hold his supply tight and will sell under Aphria brands only!
No wholesale deals to the other LPs so that they can try to build their brands. By Christmas, when the only product on the shelf is Aphria branded products, he will dominate in market share. This is brand building at it's best.
Neufeld is cut-throat and will be laughing at the competition as they beg him for wholesale deals. All the pre-branding in the world will not help then.