Fantastic week for APH! Is Diego looking to partner with us U.K. alcohol giant Diageo circling Canada for cannabis deals
Diageo Plc is pursuing a deal with a Canadian cannabis firm, holding serious discussions with at least three major producers as the world’s biggest alcohol company seeks to add marijuana-infused beverages to bolster flat volume growth in its portfolio of global brands, multiple sources familiar with the matter have told BNN Bloomberg.
The entry of Diageo (DEO.N) – which sells big-name brands like Guinness beer and Crown Royal Canadian whisky – into the cannabis market would be another milestone in the burgeoning sector that has seen other major alcohol players such as Molson Coors Brewing Co. (TAP.N 1.09%) and Constellation Brands Inc. (STZ.N 0.57%) enter the space to fend off pot from cannibalizing alcohol sales.
GLTA