RE:Looking for undervalued company.FIRE is a long term hold if you can manage it. They have patents on their in-door grow green house system with the ability to pump out over 100k pounds of high end product. To me this is a no brainer for longevity. The CEO is driven and lives/breathes his company. Not to mention they are situated in Ontario with supply agreements in Nova Scotia, New Brunswick and soon to be more. This to me will be the hub come legalization. John also has tight connections within BC's market.... time will show this companies true potential. Get in while you can!