I knew buying TGIF was riskyHopefully buying into this company will pay of SOMEDAY in the not too distant future. But if not, I only invested an amount I was willing to risk. That said, I won't sell at a loss. So I'm hanging in there. I first bought shares in TGIF at 0.63 in my TFSA. Then it went up, and I bought the same number of shares at 1.02 in a different account (RRSP). Then it started sliding, and I decided I had too much in this company so sold my 0.63 shares in the green. So now I'm sitting on shares at 1.02, which are currently down about 57%. So I'm waiting, and I will keep waiting for this to pay off, or at least get my initial investment back.