growing organicallyHere is the way I see it. As CEO stated many times, they don't have and not planning to hire a direct sales team in order to acquire clients . Instead they concentrate their efforts on building a solid platform, hoping that some potential clients will nock on their door.
However, by acquiring other companies, they acquire at the same time their client's portfolio (like Roku). Also, there is less chance that large Telco companies sign a deal with a micro-cap company on txs venture, unless they have some visibility in the space.
"We are delighted to bring our leading-edge CTV technology to a large AdTech platform like GLN, allowing us to maximize our growth. GLN is the perfect fit for us, by plugging into a large video exchange platform, we can bring better user experience and scale to our CTV clients," added Matt Hopkins, CEO of Impression X"