Invictus MD Strategies Corp IVITF

Gene Simmons role

[knoll]

At times I too have felt that the Gene Simmons connection was expensive for what he brings/brought to Invictus and expected more but in looking a bit deeper I’m not convinced he is meant to endorse the Canadian side of the business. In Canada celebrity endorsement is not allowed. That ruling came out long before the Gene deal. This lead to the obvious question  - then why did they do it?
We can all agree to some extent that over all Dan has done a great job so far in developing the company. The execution of their business plan has been textbook perfect. Say what you are going to do and then do it. That simple. Can/is he going to make a few mis-steps – sure. Did he now – not so sure. This maybe as simple as managing expectations and I thought Gene would have made a difference by now to the share price. If celebrity endorsements are illegal in Canada then maybe he was never meant to endorse the Canadian market but more for International/ US stage. Remember this announcement “Invictus Announces Spinout of Poda to Access International and U.S. Markets”. I believe this is the intended purpose for Gene. Indirectly this would promote Invictus and no laws broken. There is a consensus that the US will on a federal level legalize pot. It is my eagerness for Invictus as an investment to do well; in so doing did not wait along enough for this avenue to develop. Until the Poda spinout is complete, they cannot develop this avenue. Unless US has a similar ruling. That being said, specifically the Poda spinout, they would not have to wait for a federal acceptance. They can operate within each State. This theory will be tested soon. Now a bit of forward thinking. Once MJ is legal in the US I’m going to say 10 million for a celebrity would seem cheap. Gene Simmons is an investment.