RE:RE:RE:RE:RE:RE:IGCGood example not specifically related to the industry. My kid plays fornite the biggest game going right now, they advertise months in advance new seasons, players, etc and every single kid, teenager knows and talks about it at school and has to have it when it comes out. And then when it came out yesterday all he wants is access to it which costs more money - they create buzz and that want which is so demanding they will do almost anything to have it. And spend money on it - hundreds of million I would say, not even sure